#002 What’s your Product?

In this episode we discuss your product and why having a training manifesto sets the tone for your ‘client journey’ and how we implement personal training in a small group training environment. IFBA Head of Education Tom Hamilton talks Product: the importance of a coherent programming approach, how the Training Manifesto creates a North Star for the member journey, and the nuts and bolts of delivering successful Small Group Personal Training.

Om Podcasten

A weekly podcast hosted by The IFBA’s Head of Operations, Chris Walton, joined regularly by Head of Education, Tom Hamilton, and Founder, Jean-Claude Vacassin. The IFBA is the organisation that’s setting the standard in the fitness industry. On a mission to help owners of fitness enterprises big and small, they’re digging into the strategies to build an efficient, profitable, and sustainable gym or health club business. The show features expert guests, questions from listeners, and a whole lot of good stuff to get you thinking and, ultimately, upping your game.