#017 3M’s of Marketing
The Business of Fitness with The IFBA - En podcast af The IFBA

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Marketing is often seen as a ‘murky’ world and, in this episode, the team shine a light on the fundamentals with a discussion on the ‘3 M’s - Market, Message and Media’. Everything else is irrelevant until you know who you are going to train, how you’re going to resonate with them and where they hang out.