#044 Cathy MacDonald

Chris chats to communications expert, Cathy MacDonald (see episode 12) as she expands on the art of communication with a particular slant towards the sales process. Cathy was formerly a Hostage and Crisis negotiator and has taught professional from all business and industry sectors how to communicate more effectively.

Om Podcasten

A weekly podcast hosted by The IFBA’s Head of Operations, Chris Walton, joined regularly by Head of Education, Tom Hamilton, and Founder, Jean-Claude Vacassin. The IFBA is the organisation that’s setting the standard in the fitness industry. On a mission to help owners of fitness enterprises big and small, they’re digging into the strategies to build an efficient, profitable, and sustainable gym or health club business. The show features expert guests, questions from listeners, and a whole lot of good stuff to get you thinking and, ultimately, upping your game.