#049 Marketing: Your Strategic Approach

In this first episode of 2022, Chris, JC and Tom talk about taking a strategic approach to marketing. The big question in today's unstable industry: if your ‘primary’ marketing channel ceased to exist tomorrow, would you be able to maintain a stream of leads without too much disruption to the business? The team explain how to create an agile marketing ecosystem that can respond to change, turning your marketing 'taps' on and off easily to make the business resilient and financially stable.

Om Podcasten

A weekly podcast hosted by The IFBA’s Head of Operations, Chris Walton, joined regularly by Head of Education, Tom Hamilton, and Founder, Jean-Claude Vacassin. The IFBA is the organisation that’s setting the standard in the fitness industry. On a mission to help owners of fitness enterprises big and small, they’re digging into the strategies to build an efficient, profitable, and sustainable gym or health club business. The show features expert guests, questions from listeners, and a whole lot of good stuff to get you thinking and, ultimately, upping your game.