#050 Marketing: The Nuts and Bolts

Chris and JC take us through the practicalities of implementing your marketing strategy. From setting up your marketing calendar with umbrella campaigns to guide the wider narrative – to what content to create and how to organise and execute it. This is a real 'nuts and bolts' look at how to 'do (do,do)' your marketing.

Om Podcasten

A weekly podcast hosted by The IFBA’s Head of Operations, Chris Walton, joined regularly by Head of Education, Tom Hamilton, and Founder, Jean-Claude Vacassin. The IFBA is the organisation that’s setting the standard in the fitness industry. On a mission to help owners of fitness enterprises big and small, they’re digging into the strategies to build an efficient, profitable, and sustainable gym or health club business. The show features expert guests, questions from listeners, and a whole lot of good stuff to get you thinking and, ultimately, upping your game.