#053 Branding: Lessons from W10

Following on from Episode 51 with guest Jon Lipsey, we take some time to reflect on our own branding. Often we hear about the successes of large corporates such as Apple, Amazon, and Nike, but what does the brand history of a fitness business like W10 really look like? Dive into the origins of the business and how we reached the W10 we know today.

Om Podcasten

A weekly podcast hosted by The IFBA’s Head of Operations, Chris Walton, joined regularly by Head of Education, Tom Hamilton, and Founder, Jean-Claude Vacassin. The IFBA is the organisation that’s setting the standard in the fitness industry. On a mission to help owners of fitness enterprises big and small, they’re digging into the strategies to build an efficient, profitable, and sustainable gym or health club business. The show features expert guests, questions from listeners, and a whole lot of good stuff to get you thinking and, ultimately, upping your game.