Following Your Gut & Selling Kombucha

“We started it in the farmer’s market in 2012… we’re in about 45,000 stores now in the US.”—  Daina TroutDaina Trout turned a mission to promote gut health into a source of big wealth!The wellness entrepreneur is a co-founder of Health-Ade, a business she started in 2012 with her husband and best friend. Originally just a tiny booth in a farmer’s market, Health-Ade is now a thriving online business that sells bubbly probiotic kombucha teas designed to unlock the power of your gut.It’s about more than just digestion. Your gut health actually plays a role in mood, energy, immunity, blood sugar, and even sleep!When Daina and her co-founders first started Health-Ade, they had very little experience or money — but they had a whole lot of drive and passion. How did they grow their tiny business from a humble market booth to a team of 200 people with a signature product line carried in over 45,000 stores in North America?The first years weren’t easy — Daina and her husband were living on $7 a day. But they managed to attract investors and soon grew their fizzy empire!Listen now to hear the inspiring story of Health-Ade!In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌✔  The biggest challenges that Daina faced when starting up Health-Ade and putting her kombucha into mass production✔  How Daina maintained a positive mindset during the eight-year journey to profit✔  Why Health-Ade is undergoing a post-Covid brand refreshAbout Daina Trout: Daina Trout has a degree in nutrition, but she isn’t your typical nutritionist. She believes in a holistic approach to health and brings that to her popular kombucha brand, Health-Ade.  Highlights:‌ ‌01:20  Meet Daina Trout03:05  The rise of kombucha04:30  Daina’s nutrition background09:31  Biggest challenges11:01  Lean early days15:07  Resilience & patience18:35  Brand refresh23:51  Kombucha description & benefits25:46  TakeawayLinks:‌Daina Trouthttps://health-ade.comInstagram: @dainatrout, @healthadehttps://www.facebook.com/HealthAde  The Business Society: https://thebusinesssociety.co5-Step Roadmap to Biz Finance Freedom: https://melissahoustoncpa.lpages.co/5-step-biz-finance-roadmapBiz Basics: https://melissahoustoncpa.lpages.co/biz-basics-long-form-sales-pageThe 20 Minute Money Method: https://melissahoustoncpa.lpages.co/the-20-minute-money-methodConfident Cash: https://melissahoustoncpa.lpages.co/mm-cfo-long-form-sales-pagePersonal Finance Money Method: https://melissahoustoncpa.lpages.co/moneymethodmembership  Want more tips and inspiration? Follow me on Twitter @melissahcpa and Pinterest @melissahoustoncpacga and visit my website: https://www.melissahoustoncpa.com

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The She Means Profit Podcast is devoted to helping entrepreneurs master their finances and launch, grow, and scale their businesses. Simple, digestible, actionable advice from Melissa Houston, an accredited CPA with over 20 years of experience. Real business owners, real talk, real solutions.