Zach Pogrob: The Secret to Going Viral, The Power of Obsession, Living a Creative Life

This episode is brought you by Free Agency. Zach Pogrob is the man behind @BehaviorHack on Instagram. He runs an Instagram account that has amassed over 970K followers and added close to 700K followers in the last 3 months alone. Zach develops content with the focus of helping people improve their habits, productivity, and well-being. Timestamps (00:00) Trailer (02:38) How Zach went from 180K to over 900K followers in 3 months (03:50) Finding lightning in a bottle with animated clips (04:16) Check out Free Agency (06:30) What caused Zach’s following to explode? (lightning in a bottle) (10:10) When the algorithm has you, it has you. (12:00) The power of compounding & finding what works (14:00) Playing the long game and staying committed. (17:20) Your equipment does not matter (the explosion of animated reels) (21:50) Handling big expectations. (25:20) Going viral for stupid reasons (lessons learned). (28:50) What your social media Bio says about you. (31:22) Behind every successful entrepreneur is a former failed self. (36:03) “I think everyone can be obsessed.” (37:15) Why most people stay in jobs they don’t like (40:08) How silence and change gives clarity and drive. (42:21) Why ‘obsession’ is Zach’s mantra. (47:00) Who inspires Zach? (Jocko Willin and Mr Beast story) (51:20) Creator economy - Will everyone become a creator? (52:00) Zach’s predictions on the future of AI & the future of social media (57:20) This is literally how you get a million followers (Step by step) (58:10) The improved Soho House - Mad House (01:02:19) The future is in person not online (01:05:00) What’s next for Zach? The plan to monetize (01:10:25) What is the cost of obsession? (01:11:30) Is obsession worth it? (01:12:43) Check out Free Agency (01:13:30) Subscribe to the channel Sponsor Check out our sponsor, Free Agency if you want to take your career to the next level (https://www.freeagency.com/) Socials Host: https://twitter.com/calum_johnson9 Guest: https://www.instagram.com/behaviorhack/