Frank Luntz on the New Language of Politics

Few people know more about the language of politics and how to effectively communicate with the public than Frank Luntz. As an award winning political and communications consultant, pollster and pundit, Dr. Luntz has served as an election consultant and commentator in national elections across the globe. He has worked for more than 50 Fortune 500 companies and CEOs, and he is the author of three New York Times bestsellers. He also has friends in high places, having conducted his very first political polling for the Oxford Union campaign of one Boris Johnson. For the last six weeks Frank has been a Visiting Fellow at our parent organisation, the Centre for Policy Studies. During that time he's been conducting a mega-survey of British public opinion, delving in huge detail into our attitudes to moral values, capitalism, technology and the culture wars. We sat down to discuss the new centre of gravity of British politics, and why Frank sees himself as a 'reverse Paul Revere', journeying across the Atlantic to warn us 'the Americans are coming'. Hosted on Acast. See acast.com/privacy for more information.