COS - 172 - Modern Marketing For Veterinary Practices

Dr. Caitlin DeWilde joins the podcast to discuss modern veterinary marketing, how we communicate with pet owners when our caseloads are overflowing, and what the future of pet owner communications may look like. LINKS Caitlin DeWilde: @thesocialdvm Social Media and Marketing for Veterinary Professionals: https://amzn.to/3DgGrMA Dr. Andy Roark Exam Room Communication Tool Box Course: https://drandyroark.com/on-demand-staff-training/ What’s on my Scrubs?! Card Game: https://drandyroark.com/training-tools/ Dr. Andy Roark Swag: drandyroark.com/shop All Links: linktr.ee/DrAndyRoark Links to Amazon.com are affiliate links and help support the show. (They're also much smaller than normal links and easier to copy when typing up show notes!) ABOUT OUR GUEST: Dr. Caitlin DeWilde is the founder of The Social DVM, a consulting firm devoted to helping veterinary professionals learn how to manage and grow their social media, online reputation and marketing strategies. Working with large industry groups and individual practices alike, Caitlin and her team are passionate about translating the “geek speak” to “veterinary speak,” and helping vets reach more clients and pets. Caitlin is a graduate of the University of Illinois College of Veterinary Medicine and a recipient of their Outstanding Young Alumni Award, and also an alum of the AVMA’s Future Leaders Program. She served as medical director for a large AAHA/Fear Free/Cat-Friendly certified hospital in St. Louis before stepping back to focus on her marketing passion. Today, she divides her time between practice, consulting, and writing. She is the author of a new book, “Social Media and Marketing for Veterinary Professionals,” and a columnist for Today’s Veterinary Business.