How to Thrive on Social Media with Shannon McKinstrie

If you're a business owner these days, it's likely that maintaining a social media presence has been a pain point. The algorithm, the trends, the constant comparison...some days you just want to throw in the towel and quit, right?Our guest, Shannon McKinstrie, has been a social media manager since 2014. Through years of trial and error, working with clients, and on her own social media page, which has 48k+ followers at the time of this recording, she's figured out what works and what doesn't! And we love how above all, she encourages people to put their mental health first and do what works for them.We discuss:Shannon's career journey from working for CNN to getting into social media for business when it was just starting outShannon's personal content creation process that doesn't leave her burnt outWhat Shannon does when she doesn't have time to make new content or doesn't feel like itDo you really have to make a reel a day to grow a following?What REALLY works on Instagram? We need to bring back storytelling and original content.If you've totally pivoted, do you need to start a new account?And more!Connect with Shannon:WebsiteInstagramLinkedInLinks You May Want to Check Out:Subscribe to The Confident Woman Podcast - automatically receive new episodes!Grab your copy of Rachel’s best-selling book, Chasing Perfection: A Journey to Healing, Fitness, and Self-Love AND get a FREE gift with your purchaseBe sure to check out the limited-time, Fit From Within: 60 Days to Finding Freedom journal and start creating healthy habits and a balanced lifestyle from the inside out.Check out our newest obsession, I Am Athletics - a lifestyle and activewear apparel brand for The Confident Woman. Order Today & Save 20% - Promo Code: TCW20Check out some of Rachel’s favorite things at iamrachelbrooks.com/favoritethingsDownload your FREE Confidence Booster GuideLeave me a Voicemail, Suggestion, or Review - HERE!Join The Confident Woman Community on Facebook here!Connect With Me on Your Favorite Social Platform:Rachel BrooksInstagram: https://www.instagram.com/iamrachelbrooksFacebook: https://www.facebook.com/iamrachelbrooks --- Send in a voice message: https://anchor.fm/theconfidentwomanpodcast/message