Mike Smerklo (Next Coast Ventures) - What it was like working for Ben Horowitz, How he set up a search fund and bought a company, Why he invests in consumer when he comes from enterprise

My guest today is Mike Smerklo, Co-Founder and Managing Director of Next Coast Ventures and author of Mr. Monkey and Me. Next Coast is investing in a new generation of entrepreneurs building disruptive companies in big markets. We discuss why Mike invests in consumer when his operational experience is in enterprise as well consumer trends he’s passionate about, How he organized a search fund and purchased a company and ran it, and his SHAPE formula and how entrepreneurs could think about mental toughness. Here are the questions I ask him: What was it like being recruited by Marc Andreessen and Ben Horowitz at Opsware? How did you end up purchasing ServiceSource? Why did you? So you have all this software and enterprise experience, when and why did you become interested in consumer? How did Next Coast Ventures start? I know you believe that in order to win today you have to build a community over relying on social media. What does community mean to you? What brands are building amazing communities that should serve as case studies? Do you need to stand for something to win in consumer? What is the future of retail in your mind? What are some of your investment themes? What has been your reaction to the pandemic as you think about new consumer behaviors and opportunities? What’s your diligence process? What’s some of the most common mistake you see entrepreneurs make? Would love to learn about your SHAPE formula and how do you think about mental toughness for entrepreneurs? What’s one thing you would change about VC? What’s one book that inspired you personally and one book that inspired you professionally? What’s one piece of advice you have for founders?

Om Podcasten

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription. Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch. This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled. For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.