Stuart Landesberg (Grove Collaborative) - How he built a brand devoted to eco-friendly products and why inve

Presented by Ferret: Ferret is the first relationship intelligence tool for all business savvy investors to know, for the first time, who they can trust Click Here to jump to the top of the waitlist. Presented by Gorgias: Gorgias is the #1 helpdesk for Shopify, Magento and BigCommerce stores, and can turn your customer support into a profit center.If you’re looking to increase your retention for your business, mention Consumer VC and get 2 months of Gorgias for free. Click Here to get started.  Thank you Paul Martino for the intro to our guest today Stuart Landesberg, founder of Grove Collaborative. Grove Collaborative delivers eco-friendly home essentials, including household cleaning, personal care, baby, kid, and pet products. I had a blast chatting with Stuart. I know I say that a lot, but I found how he started and grew Grove Collaborative and dealt with the challenges that he faced especially raising capital fascinating, and really enjoyed learning from him. Some of the questions I ask Stuart: What was your attraction to entrepreneurship? How did Grove Collaborative come together? What was the insight? How do you think about price? How do you balance creating and sourcing products that are better for the planet but are also able to compete in price against products that are not good for the planet / the incumbents? How did you pay attention to growth? How do you decide to launch a new product?Unique level of customer dataHow were you able to build this community? Commitment to innovation? Did you start out solely and then an online retailer and then decide to create your own brands? How do you curate third party brands? How do you pick your partners? How do you approach tone and the Grove customer? How did you approach growth and scale? How do you build consumer trust and balancing lots of SKUs, lots of choices but also simplicity? What was your approach to hiring? You will also be creating your own stores? Why did you decide to fundraise? What was your fundraising process? What was the reaction from investors in the beginning? What's one thing you would change about venture capital? What's one book that inspired you personally and one book that inspired you professionally? What's one piece of advice that you have for founders? What's the best piece of advice that you've received

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The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription. Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch. This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled. For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.