How to Write Conversational Copy

“Write like you speak,” they said! “Just make it sound natural and informal,” they told you! You know your writing needs to be light, chatty & easy-to-read… because let’s face it, no-one sits down with a cuppa to read some of that stiff, formal, salesy content. But no matter what you try you just end up sounding like a cross between your old head mistress and an advert for washing powder. Well, don’t fret, writing conversational copy isn’t actually as complicated as most people make...