The Evolution of Social Media's Role at AirSafe.com (Audio - MP3)

The January 2009 ditching on the Hudson River showed how important social media was as a source of news and information, and how it makes individuals as influential as traditional media. This show provides a general definition of social media and then provides specific examples of how it was used by AirSafe.com to expand the site's audience and to enhance the usefulness of its information.