Your Ideal Client's Problem Canyon
Building Your Million Dollar Brand™ - En podcast af Ciara Gigleux
Kategorier:
Ever heard of the principle of "loss aversion"? It's what tends to makes us humans more motivated by the threat of losing than we are by the prospect of winning. In this episode, I'm expanding on this idea and thinking about your ideal client's problems and pain points and how you can hit on these in your copy.
