Why storytelling works and how you can use it in your messaging

When we think about storytelling, and really great storytelling, it's normal for us to immediately think about books and films – because we easily recognise these as stories. But have you ever considered that the narrative put across by brands and companies in their marketing endeavours are also a form of storytelling? They are. And that's what I want to talk about today: storytelling, and specifically what it is and why it works.Click here for the show notes.