Does Your Ideal Client Pass The Meghan Markle Test?

Join me in today's episode where I'm talking about how your copy can (and should be) used to prequalify your potential clients to ensure they are in fact your IDEAL clients. When it comes to working with someone in a 1:1 capacity, it's important that they don't just tick the demographic aspects but that they are also someone who matches with and values what YOU value. I like to call this 'The Meghan Markle test' – and your copy has a BIG role to play in it. Let me know what you think of this episode by reaching out to me on Instagram @ciaragigleux