How to Craft Your Own Brand Identity

I firmly believe that a business becomes a brand, and has the potential to become one, when it manages to hone a unique identity. And, being a copywriter and brand strategist, it is perhaps unsurprising that I believe that your words – your copy, your messaging, your content – is a cornerstone of this identity. And that's what this episode is all about – how you, as a solopreneur, can craft your own brand identity and start building a true brand, not just a business, using your words. The show notes: https://ciaragigleux.co/blog/craft-your-own-brand-identity