Why Your Why is So Important and How to Express It Through Your Copy

In your business, you might spend a lot of your time talking about what you do and how you do it. But what about your why? Understanding and communicating why you do what you do and what you believe in is often one of the most underrated, and yet most powerful, components in a business's messaging and marketing strategy. In this episode, we dig into why your why is so important, how you can figure yours out and how you can express it to your ideal clients through your copy. Show notes: www.ciaragigleux.co/blog/why-your-why-is-so-important-and-how-to-express-it