Throwback: Knowing What Your Ideal Client Wants

In this week's episode, we're throwing it back again – back to Episode 19 where I was speaking about knowing what your ideal client wants. This aspect is so important because it provides the 'framework' of your ideal client's story – the story you need to craft in your copy in order to convert (whether it's on your sales page, in your emails, or through your whole launch funnel). Thanks to our brain's propensity to make emotional-based decisions, our desires are what drive us. That's why knowing what it is your ideal client is out there searching for is key for being able to show them why YOU and your offering is going to give them what they want (and need). Unsure how to do that? Listen in to this throwback episode!