Online Channels Help SEA Beat COVID Blues, Attract OEMs

The South East Asia (SEA) smartphone market declined in the first half of 2020 due to COVID-19 lockdowns. But as the restrictions started to ease, OEMs were quick enough to focus on online channels to meet the pent-up demand. Online channels in Indonesia reached their highest point in Q4 2020, with brands like Xiaomi and realme leading online sales. Thailand’s smartphone market also saw online channels registering strong growth, leading to only a marginal overall annual decline. In the latest...