040. 4 Steps to Brand Clarity & Direction

We're continuing the client experience series with a focus on Brand Clarity and Direction in this episode. This is a really important step once you onboard your client and before you dive into the design process, which allows you to get a much deeper understanding of your client's business, their Ideal Client, but also their visual preferences when it comes to their brand identity.

In this episode, I'm sharing the 4 different areas I explore with my clients before we dive into the Brand Concept design, which helps me not only ensure I'm on the same page with my client but also results in a much faster design and approval process!

TEMPLATE SHOP LAUNCH

This episode is sponsored by my Template Shop Launch with all my success-proven templates I use with my own clients so you can get a behind-the-curtain look into the exact tactics I’ve used to go from feeling undervalued and overwhelmed to scaling to 6-figures as a 1-woman design studio! 

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Om Podcasten

Welcome to the Create to Convert Podcast, hosted by Yevgeniya Davarashvili (more commonly known as Gigi), designer, tech founder, mama, and business educator.This podcast is for creative entrepreneurs who want to up-level their business and turn it into a profitable + sustainable power machine. We'll cover topics like marketing strategies, money, pricing, growth mindset, project management, social media marketing, brand development and much more, so that you can take the overwhelm out of your business and start focusing on growth and transformation instead.And it all starts with one actionable podcast episode at a time!