#2: Mikkel Bach Andersen - Marketingsudvikling

“Der er nu i højere grad brug for at sætte en person på toppen af salg og marketing, der har forståelse for de to discipliner i en moderne kontekst, drevet af en ny måde at købe ind på” - Mikkel Bach Andersen, Partner, Kvadrant I denne episode ser vi nærmere på marketings udvikling og belyser, hvad der skal til for at strukturere en succesfuld marketingmotor. Rigtig god fornøjelse.

Om Podcasten

"Where will growth come from?" An old question that increasingly needs new answers, as buyer behaviour is evolving, buyers increasingly self-educate and old sales & marketing tactics are under pressure. This podcast is for sales, growth & marketing professionals that are looking for new and smarter ways of growing. Driven by sales & marketing nerds from Kvadrant Consulting, a growth-focused management consultancy from Copenhagen, we explore topics across the sales & marketing spectrum with a mix of commercial leaders and internal experts. Happy listening and looking forward to put growth on the agenda! - Formerly known as "The CRO Podcast".