#5: Brian Andersen - Digital Transformation af Marketing hos Jabra

Jabra har lige vundet en pris for de forretningsresultater, som de har skabt ved at digitalisere deres marketingindsats.   Hør Brian Andersen fortælle om deres kontrære tilgang, og hvad de har lært af processen. Rigtig god fornøjelse.

Om Podcasten

"Where will growth come from?" An old question that increasingly needs new answers, as buyer behaviour is evolving, buyers increasingly self-educate and old sales & marketing tactics are under pressure. This podcast is for sales, growth & marketing professionals that are looking for new and smarter ways of growing. Driven by sales & marketing nerds from Kvadrant Consulting, a growth-focused management consultancy from Copenhagen, we explore topics across the sales & marketing spectrum with a mix of commercial leaders and internal experts. Happy listening and looking forward to put growth on the agenda! - Formerly known as "The CRO Podcast".