Blockchain Marketing and Psychology with Trekk

Trekk, a writer, public speaker, podcast host, storyteller, and head of Trekk Smart consulting, joins the show. Trekk shares his experience as a consultant and a consumer in the world of cryptocurrency – how psychology plays a role in increasing cryptocurrency adoption, and how over-marketing to early adopters can alienate them. Plus – what it means to be a “pro” in the world of crypto! More @ Talk.Bitcoin.Tax   Highlights (06:47): Bitcoin Education Then vs Now (08:56): A Higher Education in Crypto (15:16): The Evolution of Cryptocurrency Marketing (22:51): Psychology, Freud, and Bitcoin (40:13): Marketing Principles (48:00): Branding and Building Trust