Growing an audience with authenticity (the legit way)
Ever wonder why the ONLY people interacting with your company on social media are the people that work there? Or maybe you’ve poured your heart and soul into a thoughtful LinkedIn post that completely flopped, and you just can’t figure out why. We always blame the algorithm for poor engagement and stalled audience growth. But if we’re being honest, it might just be your content. In this episode, Cassie and Travis discuss how you can use authentic content to break through the noise and build an audience of loyal fans.