Transitioning from CRO to CMO: Marketing guardrails, storytelling, and learning from mistakes
Travis sits down to interview PandaDoc's CMO, Nate Gilmore. We talk about why this change happened and what it means for the future of PandaDoc's marketing efforts. Nate details his perspective on his mistakes, lessons learned, and what he believes the short and long-term marketing plans are for his team moving forward. Together they watch a clip of Dave Gerhardt talking about marketing guardrails and react to what they believe are PandaDoc's marketing guardrails.