The CMO‘s Perspective w/ Nathan Burke and Julie O‘Brien

CISOs complain on social media about bad marketing – when they are targeted inappropriately, or with messages that don’t resonate, or with messages that outright lie. This week Allan Alford decides to hear from the other side, and invites his two favorite CMOs to the show. Julie O’Brien, CMO at AttackIQ, and Nathan Burke, CMO at Axonious, sit down with Allan to send a message to cyber security professionals about the vital role marketing plays in the industry, what is good marketing and bad marking, and how marketing affects all of our careers more than we know. Hear different perspective on topics like buzzwords, cold calls, and the difference between good and bad marketing practices. Backed up with proven experience, this episode is packed with useful info for all cyber practitioners and aspiring practitioners.    Key Takeaways: 02:00 Julie Bio 03:13 Nathan Bio         04:00 Standing out as a marketer 10:15 Emphasizing what you don’t do as a company, rather than what you do 15:56 A message to CISO’s - Julie 23:00 Nathan’s message to CISO’s 25:55 Allan touches on why innovation occurs on the vendor side 27:45 Buzzwords 33:50 What surprises Nathan and Julie in cyber security? Links: Learn more about Nathan on LinkedIn and Twitter Check out Julie on LinkedIn and Twitter Follow Allan Alford on LinkedIn and Twitter Purchase a Cyber Ranch Podcast T-Shirt at the Hacker Valley Store Learn more about Hacker Valley Studio and The Cyber Ranch Podcast Sponsored by our good friends at AttackIQ