Data, Psychology, Manipulation, and Mojo in Marketing w/ Doug Kessler

Oh look, we wrangled another guest into the Data Basement! Adam and Mark had the pleasure of talking with Doug Kessler recently. Doug is the Creative Director and Co-Founder of Velocity Partners and Board Member at CLEAR Global. He's a displaced Yank who started his career at Ogilvy & Mather, New York but left to kill it in the B2B advertising world. And that's exactly what he's been doing. Show Notes & Transcript: https://www.netwisedata.com/blog/podcast-data-psychology-manipulation-and-mojo-in-marketing-w-doug-kessler Join the Data-Driven Marketer Discord: https://discord.gg/XtueptFubh More NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter --- Send in a voice message: https://podcasters.spotify.com/pod/show/datadriven/message

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"The podcast for the modern marketer." Software is eating marketing. This means that marketing is now as much about data as it is about the creative side. Our hosts, Adam and Brian, have a combined 30 years experience in data, software engineering, and creative marketing. Each week we explore topics, and host guests for conversations, at the intersection of marketing and data. If you're an engineer with a mind for marketing, a marketer with a mind for engineering, or just a data hound, this is the pod for you. Come hang out for an hour in the data basement!