How a Baseball Broadcaster Sells What He Knows Ft. Alex Cohen

This week, as the 2022 World Series unfolds, Alex Cohen joins us in The Data Basement to talk baseball broadcasting and advertising. Alex is the voice for the Triple-A Affiliate of the Chicago Cubs, and the lead broadcaster for all 140 home and road games during the season and any Pacific Coast League Playoff games on AM 940. He also leads pre-game, in-game, and post-game interviews with coaches, players, guests, and sponsors. During the off-season, Alex is responsible for all partner renewals, including advertising deals across all media. His sales and advertising experience covers field signs, radio spots, ticket packages, sweet packages, digital, radio, and social media placements. In this episode, he shares why a smile helps him sell what he knows. Sign up for the Data-Driven Marketer Newsletter Come hang out in the Data Basement on Slack More NetWise: Twitter | Linkedin | Web I Blog+Newsletter | TikTok --- Send in a voice message: https://podcasters.spotify.com/pod/show/datadriven/message

Om Podcasten

"The podcast for the modern marketer." Software is eating marketing. This means that marketing is now as much about data as it is about the creative side. Our hosts, Adam and Brian, have a combined 30 years experience in data, software engineering, and creative marketing. Each week we explore topics, and host guests for conversations, at the intersection of marketing and data. If you're an engineer with a mind for marketing, a marketer with a mind for engineering, or just a data hound, this is the pod for you. Come hang out for an hour in the data basement!