What is the "data" in Data-Driven Marketing?

And here's our second episode! It's still that kind of conversation. In this one we're working on setting the stage a bit. There are a lot of things out there which we might call "data." So, what do we mean when we say "data" on this podcast? Well, that's what this episode is about. For full show notes, graphics, etc. please visit: https://www.netwisedata.com/blog/podcast-what-is-the-data-in-data-driven-marketing More on NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter --- Send in a voice message: https://podcasters.spotify.com/pod/show/datadriven/message

Om Podcasten

"The podcast for the modern marketer." Software is eating marketing. This means that marketing is now as much about data as it is about the creative side. Our hosts, Adam and Brian, have a combined 30 years experience in data, software engineering, and creative marketing. Each week we explore topics, and host guests for conversations, at the intersection of marketing and data. If you're an engineer with a mind for marketing, a marketer with a mind for engineering, or just a data hound, this is the pod for you. Come hang out for an hour in the data basement!