Why Storytelling Still Matters for B2B Marketing ft. Zontee Hou

Zontee Hou, President of Media Volery marketing agency, Professor at Columbia University, and Director of Strategy at Convince & Convert stopped by the Data Basement to chat with Adam and Mark. Zontee helps companies of all shapes and sizes reach their full potential through strategic digital marketing, content marketing, and social media. Show Notes & Transcript: https://www.netwisedata.com/blog/podcast-why-storytelling-still-matters-for-b2b-marketing-ft.-zontee-hou Come hang out in the Data Basement on Slack More NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter --- Send in a voice message: https://podcasters.spotify.com/pod/show/datadriven/message

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"The podcast for the modern marketer." Software is eating marketing. This means that marketing is now as much about data as it is about the creative side. Our hosts, Adam and Brian, have a combined 30 years experience in data, software engineering, and creative marketing. Each week we explore topics, and host guests for conversations, at the intersection of marketing and data. If you're an engineer with a mind for marketing, a marketer with a mind for engineering, or just a data hound, this is the pod for you. Come hang out for an hour in the data basement!