Association Contrarian: On being contrarian

In this episode of Deep Dive, we talk to AMI columnist Jeff De Cagna about how contrarian thinking can help reinvigorate associations with added purpose, why associations have a tendency to think conservatively (small 'c'), why membership is one of the foundational orthodoxies that needs to be challenged, why the 'governmental' model of associations is one of the biggest impediments to progress, and why the idea that future for associations is 'digital, digital, digital' ignores everything that covid-19 has taught us about what it means to be human.See omnystudio.com/listener for privacy information.