Deep Dive with Martin Sirk, International Advisor, GAHP.

Why thinking in 'national' terms risks disappointment (0:45). Why associations believe in the power of global interaction (3.56) How the pandemic has forced associations to think about their mission (5:02) and completely re-evaluate how they think about risk (5:55), why associations are now laser-focused on meeting outcomes (8:45), why we're already using  vaccine passports' (10:45), why meeting designers need to focus on what's hard to replicate online (18:35), how the relationship between cities and associations has shifted from transactional to partnership (21.00), the defining role of sustainability over the next decade (27:14), why we need much better metrics on meeting outcomes (30:00), his predictions for the next 12 months, five years, and 10 years (35:43), and the best book he's read this year (40:37).See omnystudio.com/listener for privacy information.