Nienke van der Malen: associations have switched from reactive to proactive

Nienke van der Malen, CEO of Conferli, talks AMI Editor James Lancaster through research which shows associations are being more proactive when it comes to choosing where to meet. 1:30 ‘Headache’, ‘time-consuming’, ‘complex’ – these are the words you hear when you talk to associations about the tender process. 2:51 In most cases there is no standard tender process in place. 4:27 Only 30 per cent of associations require a local host. 5:10 There’s been a switch. Associations are now proactively approaching destinations 5:40 There’s been a huge switch from destination branding to eco-system branding 8:00 Associations see hybrid as two different tenders – and they don’t like it! 11:20 We have a long way to go communicating what we can do 13:50: Nowadays the bidding process is still very political 18:10: I remember losing a bid to another city where the president had proposed to his wife!See omnystudio.com/listener for privacy information.