The Digital Edge (3): This is how Claus H. Andersen from retail giant Salling Group is digitalizing your grocery shopping

Amazon has yet to enter the Nordic market. But the American tech company´s initiatives such as the fully automated supermarket Amazon Go and fast home-delivery service has generated a lot of interest in the retail sector.

Maybe because our searches are dominated by Google and our communication is facilitated by Facebook - but our grocery-shopping is still done in the classic analog way.

At least for a little while - because the retail industry is changing. And new subscription models, shopping habits and customer expectations are pointing towards an exciting digital future.

This is also the digital challenge that our guest Claus H. Andersen, Head of Digital at the largest Danish retail chain, Salling Group, has to meet.

So thank you for listening as we on The Digital Edge - together with Claus H. Andersen – explore how Salling Group is meeting the digital challenge.

In this episode:

- Why Claus H. Andersen’s job is not to challenge the stores but to enrich the shopping experience at the stores
- The cultural challenges of changing the way we shop for groceries, the way we queue, and the way we pay
- Insight into Salling Group's strategi on how to create a more convenient shopping experience
- How Salling Group involves customers in the development of digital solutions

Hosts: Jesper Schleimann, Digital Transformation Officer, EMEA North at SAP and Lars Jacobsen, Editor-in-chief of Computerworld Denmark

Podcast website: Computerworld.dk/theedge

Om Podcasten

The adoption and usage of technology are going through a radical transformation. Just a decade ago investment in the right technology was often enough to gain that crucial competitive edge. But the increasingly tough competition, the accelerating technological development, and the mounting complexity now demand new ways of choosing, adopting, and handling technology in the enterprise. The possibilities - and the challenges - are the main theme of The Digital Edge, a podcast created by Computerworld Denmark & SAP focusing on leadership, strategy, and business in the accelerating digital age. Hosting the podcast is Computerworld's editor-in-chief Lars Jacobsen, and Jesper Schleimann Digital Transformation Officer Northern Europe at SAP. Through a series of 35 to 40-minute interviews with key digital decision makes, Lars Jacobsen and Jesper Schleimann will explore the difficulties, the challenges and the massive rewards that the accelerating digital age brings. If you have any questions, please do not hesitate to contact Lars Jacobsen at [email protected]