Beyond Shaping Light with Patrik Bluhme of Profoto

Patrik Bluhme of Profoto joins Daniel for episode 69. About a year ago, Profoto went public with an IPO and as part of that process, explained what their plan for future growth looked like. One area of opportunity that profoto identified was what they called “ecomm workflow solutions” That can mean a lot of things, but we now know that Profoto was interested in moving into the automation space in a big way. It was announced in early april that Profoto had acquired Styleshoots. We invited Patrik to come on the show and talk about not only that, but what else the future holds for brand.