Democratizing Content Creation with Matthieu Rouif of PhotoRoom

As an elder millennial Daniel still finds himself awestruck at the technology that we have available to us in our phones. Literally at our fingertips. As a career product photographer, Daniel has tried every iphone app that professes to be able to remove the background from an image, and they have always fallen short of being a serious tool. This is actually true of not just apps, but plugins and even some native photoshop features. Photoshop select and mask is still somehow very easily fooled by tones that are too similar. The solution to this problem, for small businesses and independent creators, is pretty expensive. Hiring a retoucher or service increases the cost of producing images and lengthens the lead time exponentially. Matthieu Rouif of PhotoRoom, recognized an opportunity and knew the engineers who could solve this problem. PhotoRoom was born and has taken off very quickly. With close to 40 million downloads, and Matthieu has seen users of all types, from all backgrounds, all over the world, find a solution with PhotoRoom.