How Do We Solve a Problem Like Hard Goods? with Caitlin Andrews of Creative Force

Our guest for this episode is Caitlin Andrews. Caitlin and Daniel are colleagues at Creative Force and they realized recently that we both come from similar backgrounds in the e-commerce creative production space. Caitlin spent close to 10 years prior to joining Creative Force working for Snap36, working with robotic photography systems to capture 360 spin assets for a variety of brand clients. Much of that time was with hard goods, which is where our experiences intersect. For two years Daniel worked at a small start up studio for Amazon product imaging, where about 80% of their volume came from hard goods (typically defined as anything that isn’t apparel, shoes, or fashion accessories). In this episode of the podcast we compare notes on unique challenges we encountered in our various roles and how we overcame them.