Telling Your Product's Story with Brian Hennessy of Talkoot

We have a tendency to focus on visual content on this podcast but that isn’t the only content you need to be able to sell your products online. Copywriting is another critical element to a telling your products story, and just like photography, it’s a process that needs to be managed, with controls and guardrails in place to make sure you’re saying the right things to the right people in the right places. Joining Daniel for this episode is Brian Hennessy, co-founder and CEO at Talkoot, an AI powered copywriting platform with elements of PIM systems and a lot of cool features to make sure you’re not just telling a story, but telling the right story.