TEA 37: How We Run Promos Without Hurting Brand Equity

Running sales promotions is critical to any ecommerce business. It creates cash injection & helps nudge those “almost-buyers” into “actual buyers." But do them TOO OFTEN, and you’ll hurt your brand equity. Do them TOO INFREQUENTLY, and you’ll miss out on enormous revenue months. In this episode, I will cover: Why To Run Them & How Often (Without Hurting Your Brand Equity)Types Of Sales Promotions You Can RunHow We Structure Marketing Efforts Around Them► Click here to watch on YouTube...