Are You Misusing 404 Pages? Google Says STOP

E755: How to handle 404 pages for SEO… why the way you’re doing it now could be hurting your organic traffic. I explain a common mistake SEOs and site owners make, one that Google says to stop doing immediately. Here’s what we cover: - The one thing Google says NOT to do with your 404 pages - Why a “quick fix” for broken URLs can actually hurt your rankings - What Google’s Martin Splitt revealed in a recent SEO Office Hours - How to handle missing pages the right way (without confusing users or crawlers) If you manage websites, do SEO, or care about rankings, you don’t want to miss this one. ⭐️ The article - https://www.searchenginejournal.com/googles-martin-splitt-warns-against-redirecting-404s-to-homepage/541549/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to the 404 Dilemma 00:49 Google's Stance on 404s 02:02 Proper 301 Redirects 04:33 Best Practices for Handling 404 Pages 05:50 404 Page Ideas and Insights The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seotips #webdevelopment #digitalmarketing