Moz Exec: Is SEO Dead or Stronger Than Ever in the Age of AI? - Jonathan Berthold

E684: Jonathan Berthold, a senior executive at SEO data company, Moz, joins the pod! We go deep into one of the biggest questions in digital marketing: Is SEO dead in the era of AI? Topics for the show: - How Google’s AI Overviews and ChatGPT are impacting SEO strategies - The future of affiliate SEO and how it must adapt - Link building tactics that still work (and the ones that don’t) - How Moz is using AI agents and internal tools to scale SEO - Why bottom-of-funnel SEO is still thriving - The surprising SEO trends from Moz’s internal data - The case for investing in brand, email lists, and content that actually converts Jonathan brings over a decade of hands-on experience in performance marketing, affiliate SEO, and large-scale SERP analysis. If you care about staying ahead in search, this is a must-listen. Thanks again to Jonathan for coming on! ⭐️ Jonathan Berthold on LinkedIn: https://www.linkedin.com/in/jonathanberthold/ ⭐️ Jonathan Berthold on 𝕏: https://x.com/j_bertho 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to SEO Data Insights 00:29 Evolution of SEO and Marketing Investment Trends 01:51 Challenges and Opportunities in Competitive Industries 03:29 Impact of AI on Affiliate SEO 06:16 Adapting SEO Strategies for AI Overviews 07:55 Brand Building in the Age of AI 09:38 Role of Informational Content and AI 19:35 Linkable Assets Are GOATED 21:47 Future of SEO and Brand Building 27:33 SEO as a Long-Term Investment 45:13 Using Personal Profiles for Brand Advocacy 45:24 Exploring B2B and B2C Marketing Channels 46:10 Understanding Audience Behavior and Tools 47:12 Importance of Email Lists and Risk Mitigation 48:57 Effective Email Marketing Strategies 54:46 Valuable Lead Magnets 01:00:41 More AI in SEO and Content Creation 01:11:42 Building Links and Content for New Sites 01:13:54 Black Hat SEO Tactics 01:23:11 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seohacks #seotips #performancemarketing