Should You Use Your Keyword in Every Heading? Blog SEO Myths Debunked

E745: I tackle a question straight from Reddit: “Is it okay to use your main keyword in every headline of a blog post?” Sounds simple, but the real answer says a lot about how SEO works today - especially in a world of constant Google updates and AI Overviews stealing clicks. In this episode: - The truth about keyword placement in blog posts - What Google’s algorithm actually looks for (and punishes) - Why most blog SEO is still stuck in the past - How to structure your posts to keep both readers and rankings happy - A better path forward if you actually want results from content If you’re writing blog posts “for SEO,” you might be making this exact mistake - and it could be holding you back. ⭐️ The Reddit Question: https://www.reddit.com/r/SEO/comments/1kd9wun/is_it_ok_to_use_my_main_keyword_in_every_headline/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to Blog SEO 01:14 The Keyword Dilemma 04:49 Effective Headline Strategies 06:51 Engagement and Readability 10:33 Effective Keyword Placement 11:53 Making Keywords Sound Natural 15:16 Bottom of Funnel SEO The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seotips #blogseo #digitalmarketing