Why Your Homepage Shouldn't Rank for Keywords (Old SEO is Dead)

E713: Think your homepage should rank for all your top keywords? Think again. In this episode, I break down one of the biggest mistakes I still see SEOs making in 2025 - using the homepage as a catch-all SEO landing page. You'll learn: - Why targeting keywords with your homepage doesn't work anymore - The real purpose of a homepage in modern SEO - How exact match domains (EMDs) actually hurt your rankings (revealed in the Google API Leak) - What to put on your homepage to build authority, trust, and links - The right way to structure your site to rank for competitive keywords If you're still stacking H2s and keyword-stuffed paragraphs on your homepage, this episode will be a wake-up call. Old SEO is dead - here's what to do instead. ⭐️ Mashable on Exact Match Domains in the Google API Leak - https://mashable.com/article/google-search-content-api-warehouse-seo-leak 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction 00:19 The Purpose of a Homepage 01:12 Common Mistakes with Homepage SEO 01:57 Why Old SEO Tactics Fail Today 03:10 The Issue with Exact Match Domains 04:51 Best Practices for Homepage SEO 05:44 Further Resources The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seotips #seo101 #digitalmarketing