Lisa McLeod: Selling with Noble Purpose to Win

Being a purpose driven organization is not just a nice-to-have, it actually leads to more revenue, higher performing teams, and better engagement and retention. When salespeople are able to reframe their thinking from how to simply “close more deals” to how they can improve a customer’s life, they find more success and more satisfaction and happiness in their work. In my conversation today with sales expert and author Lisa McLeod, we talk about why teams with a purpose beyond just “the money” actually make more money, how empathy makes you an assertive (not aggressive) salesperson, and articulating your purpose. Listen in for an exciting episode and you’ll discover the one game-changing question that will make you more engaging to your customers. Key Takeaways:A noble purpose is the intersection of three questions: How do you make a difference to your customers? How do you do it differently than your competition? On your best day, what do you love about your job?Salespeople focused on themselves are aggressive. Salespeople focused on the client are assertive.Every day, ask, “How will the customer be different as a result of doing business with us?” "Your purpose should define the impact that you want to have on customers." —  Lisa McLeod About Lisa McLeod: Lisa McLeod is the global expert on purpose-driven business. She is the author of five books, including her bestseller: Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud. Lisa helps leaders around the world increase competitive differentiation and emotional engagement. She works with teams at organizations like Salesforce, Cisco, Roche, Volvo, and Dave & Busters. Connect with Lisa McLeod:  Website: https://www.mcleodandmore.com/ Don’t forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria’s brand strategy work and books: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice

Om Podcasten

Failed product launches. Furious customers. Dysfunctional teams. Many of the problems we face in the business world (and frankly, society) stem from the same root cause: Lack of empathy. Speaker, author, strategist, and empathy advocate Maria Ross shares keen insights and inspiring interviews that prove empathy and compassion are the new paths to market-winning performance. Leveraging both inspiring stories and hard data, Ross connects empathetic leadership, cultures and brands to innovation, engagement, and bottom-line results. You’ll walk away with actionable strategies to amplify your impact, and learn how compassionate business tactics can transform your organization from the inside out. The Empathy Edge podcast provides a quick dose of motivation, wisdom, and practical actions that executive leaders, entrepreneurs and changemakers can use right now. Ready to infuse YOUR organization with more empathy? Tune in to learn why cash flow, creativity, and compassion are not mutually exclusive.