Making Stuff Is Hard

Dreaming, designing, building and deploying new kinds of hardware is tough in any business. But in the energy business, where change comes particularly slow, developing new tech is an especially hellacious undertaking. All of our segments tie into this theme. We’ll start off by talking with Emily Reichert, the CEO of Greentown Labs, a hardware-specific cleantech incubator. We’ll talk about where entrepreneurs tackling this space are finding the financial and human capital to get them to scale. Then we’ll turn to the ongoing saga of SolarCity. The company made a big bet on solar manufacturing last year – and new developments suggest that the decision to make its own solar panels was the wrong one. Finally, the solar industry in general is undergoing a lot of turmoil – particularly in manufacturing. We’ll broaden the discussion to talk about why solar producers are struggling, and why the solar industry may be facing a bloodbath in 2017. Thanks to our sponsor, Mission Solar Energy. Find out more about Mission's American-made solar cells and modules: http://www.missionsolar.com/