THE EXPERIENCE EFFECT - EP 5 - How well do you know your customer — and what they really want?

Thinking of implementing a new digital sales system, or simply changing the look of your website? Investing thousands of dollars, only to hear back from your customers that they preferred it the old way... can be devastating. So how can new technology take the guess work out of getting to know your customers, and what they really want? GUESTS: Luke Shaw, head of e-commerce at Sigma Healthcare Host: Andrew Birmingham