Marketing In The Metaverse

The Metaverse is where our digital and physical lives converge. It takes our current digital lives to a new virtual level where people, brands and businesses can exist alongside their real lives - socialising, gaming, creating, trading and owning anything from real estate, to art, to clothing. According to Daniel Miller, professor of anthropology at UCL, “The smartphone is no longer just a device that we use, it’s become the place where we live”. This has huge implications for brands and advertising as new Metaverse markets emerge. Join the Experience Makers as we dive into the Metaverse with Emma Chiu, Global Director of Wunderman Thompson Intelligence and Prism Wunderman Thompson’s Head of Gaming and Esports, Grant Paterson.  Download a copy of the report here: https://www.wundermanthompson.com/insight/new-trend-report-into-the-metaverse    Produced by Breaking Atoms (www.breakingatoms.co.uk) Music produced by David John Walker (www.imperialbeats.co.uk)